Dubbed as YouTube’s “First Interactive Music Machine”, jrscrawley managed to brilliantly utilize an existing YouTube function that I wasn’t even aware existed. The video was a submission to Cannes Lions’ YouTube Good Work contest, which gave creatives around the world a unique opportunity to win a trip to this year’s Cannes Lion International Festival of Creativity by creating a promo video for a non-profit organization of their choosing.
To see more creative videos like the one above, go visit the video gallery of the Cannes Lions Good Work channel on YouTube.
