All posts in CASE STUDIES

Pink Ponies - A Case Study

Pink Ponies – Case Study

How do you promote a birthday party in an already cluttered birthday market? Here’s John St.’s case study on Pink Ponies. I literally LOL’d after watching this video which is […]

Pay WIth a Tweet

Pay With A Tweet Case Study

Have you heard about Pay With A Tweet? If not, here’s a nice case study about the social payment system created by Leif Abraham and Christian Behrendt, the creative team behind […]

The First Photoshop Film

The First Photoshop Film from DM9DDB

Here’s a nice case study I found from DM9DDB from Brazil. The campaign was to promote stock image provider from Brazil and was targeted to Art Directors. The use […]


#turkcelltweet Case Study

Here’s a case study from Rabarba and Turkish mobile provider Turkcell showing us how they used Twitter to engage people. Turkcell was launching new smartphones bundled with their mobile Internet […]

Denny's All NIghter

Denny’s Late Night Case Study

Denny’s is the only American restaurant that is open 24-hours. Denny’s should be owning the late night scene but this was not happening. Publicis USA was given the challenge to […]

Lacta Facebook App

Lacta Facebook App Case Study

While thinking of a Facebook strategy for Lacta Chocolates, OgilvyOne Athens came upon a unique insight about Lacta Chocolates, courtesy of the brand’s own Facebook Page. On Lacta Chocolates‘ Facebook wall, people […]

Coca-Cola Village

Coca-Cola Village Case Study

Is it possible to bring the act of “Liking” on Facebook offline? With the right environment and technology Publicis E-dologic made offline Facebook Liking possible.