#turkcelltweet

#turkcelltweet Case Study

Here’s a case study from Rabarba and Turkish mobile provider Turkcell showing us how they used Twitter to engage people.

Turkcell was launching new smartphones bundled with their mobile Internet service and wanted to create awareness among heavy internet users. With the help of creative agency Rabarba, their strategy was to create awareness in the home ground of the Turkish heavy internet user: Twitter. Watch the video below to see how they executed their idea.

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